Sean Krell
Creative Director | Experiential Design | Immersive Environments
Professional Experience
Anthony James Studio
Studio Director | October 2018 – Present
- Led creative direction for large-scale immersive art installations and public experiences, including a City of Westminster installation with 300,000+ visitors in four months.
- Conceptualized and prototyped innovative designs using cutting-edge materials and fabrication techniques.
- Directed 3D design, spatial layouts, and production-ready CAD for high-profile sculptures and lighting installations.
- Managed fabrication teams and vendor relationships to ensure best-in-class production standards.
- Curated and designed immersive exhibition spaces in Miami, London, Dubai, and New York, creating spatial layouts and elevations.
- Executed complex international installations in Antarctica, Dubai, UK, and Mexico, leading local support teams.
- Developed custom experiential artworks for luxury brands, including Aston Martin, David Yurman, and Piaget, integrating brand storytelling into physical environments.
- Oversaw logistics, shipping, and installation of high-value artworks globally.
- Directed video shoots of large-scale installations, composing original music scores to enhance storytelling.
- Built and maintained the studio’s website and digital platforms, overseeing brand presence.
- Managed all business operations, including HR, payroll, and invoicing.
Drone Racing Association (Television Series, 2 Seasons)
Technical Director | Race Director | Art Department | Nov 2016 – Sep 2018
- Designed immersive race environments, including 3D-rendered set and course designs, integrating brand partnerships (DHL, Mountain Dew).
- Scouted and secured international locations (Ireland, Germany, Croatia, Slovenia), working with local authorities for compliance.
- Led collaboration with Formula E’s world-class broadcast team, directing live event production and race management.
- Developed rules and regulations for a professional-level drone race series.
- Produced and directed Twitch livestream content, overseeing technical execution and storytelling.
- Managed location and equipment testing, including FAA compliance and frequency spectrum analysis.
Urban Outfitters
Display Director | Feb 2009 – July 2015
- Designed and executed large-scale experiential retail displays, enhancing brand storytelling through immersive visual merchandising.
- Managed a team of designers and fabricators, overseeing installation across multiple locations.
- Developed custom in-store activations to align with brand campaigns and customer engagement initiatives.
Core Skills
- Creative Direction & Concept Development
- Experiential & Environmental Design
- Immersive Brand Storytelling
- Cross-Functional Collaboration
- 3D Modeling & CAD (SketchUp, Photoshop, Illustrator)
- Fabrication & Installation Oversight
- Luxury Brand & IP Integration
- Project & Vendor Management
- Technical Direction & Live Event Production
- Google Suite, Monday.com (Project Management)