Sean Krell

Creative Director | Experiential Design | Immersive Environments

Professional Experience

Anthony James Studio

Studio Director | October 2018 – Present

  • Led creative direction for large-scale immersive art installations and public experiences, including a City of Westminster installation with 300,000+ visitors in four months.
  • Conceptualized and prototyped innovative designs using cutting-edge materials and fabrication techniques.
  • Directed 3D design, spatial layouts, and production-ready CAD for high-profile sculptures and lighting installations.
  • Managed fabrication teams and vendor relationships to ensure best-in-class production standards.
  • Curated and designed immersive exhibition spaces in Miami, London, Dubai, and New York, creating spatial layouts and elevations.
  • Executed complex international installations in Antarctica, Dubai, UK, and Mexico, leading local support teams.
  • Developed custom experiential artworks for luxury brands, including Aston Martin, David Yurman, and Piaget, integrating brand storytelling into physical environments.
  • Oversaw logistics, shipping, and installation of high-value artworks globally.
  • Directed video shoots of large-scale installations, composing original music scores to enhance storytelling.
  • Built and maintained the studio’s website and digital platforms, overseeing brand presence.
  • Managed all business operations, including HR, payroll, and invoicing.

Drone Racing Association (Television Series, 2 Seasons)

Technical Director | Race Director | Art Department | Nov 2016 – Sep 2018

  • Designed immersive race environments, including 3D-rendered set and course designs, integrating brand partnerships (DHL, Mountain Dew).
  • Scouted and secured international locations (Ireland, Germany, Croatia, Slovenia), working with local authorities for compliance.
  • Led collaboration with Formula E’s world-class broadcast team, directing live event production and race management.
  • Developed rules and regulations for a professional-level drone race series.
  • Produced and directed Twitch livestream content, overseeing technical execution and storytelling.
  • Managed location and equipment testing, including FAA compliance and frequency spectrum analysis.

Urban Outfitters

Display Director | Feb 2009 – July 2015

  • Designed and executed large-scale experiential retail displays, enhancing brand storytelling through immersive visual merchandising.
  • Managed a team of designers and fabricators, overseeing installation across multiple locations.
  • Developed custom in-store activations to align with brand campaigns and customer engagement initiatives.

Core Skills

  • Creative Direction & Concept Development
  • Experiential & Environmental Design
  • Immersive Brand Storytelling
  • Cross-Functional Collaboration
  • 3D Modeling & CAD (SketchUp, Photoshop, Illustrator)
  • Fabrication & Installation Oversight
  • Luxury Brand & IP Integration
  • Project & Vendor Management
  • Technical Direction & Live Event Production
  • Google Suite, Monday.com (Project Management)
Using Format